Flora & Curl

Flora & Curl was founded by Rose in 2011, who began experimenting with botanical ingredients and ended up creating a fantastic and natural brand, Flora & Curl. The brand is based on the concept of blossoming, represented by the name Flora, derived from the Latin word for “blooming.”
In 2024, Flora & Curl underwent a rebranding. All products are now packaged in sustainable aluminum packaging. All formulas and ingredients have remained the same as before.